Post by account_disabled on Dec 10, 2023 4:55:08 GMT -5
It recognizes that in marketing “everything is important” – from the consumer, to officials, to the competition. The actions of one area need to be coherent with the other and create unity. Holistic marketing seeks to harmonize the complexities of the activity to function with something unique. How has the concept of Marketing evolved? 1950 Drucker's “The Practice of Management” takes the first steps towards the diffusion of marketing, where it is treated as a force to sell more through processes that involved the consumer, attracting the attention of administrators and entrepreneurs.
1960 In 1967, Philip Kotler launched the first edition of “Marketing Phone Number List Management,” preceded by the “father” of marketing, Theodore Levitt, with the article “Myopia in Marketing.” From there, scientific articles, research and relevant data began to be published and disseminated, strategies were studied more seriously and the market began to use these techniques more and more. Kotler gave the definition used until today of marketing where it is “…it is a social process where people acquire something they want, through negotiation of products and services . 1970 Marketing became mandatory for companies.
Large brands had internal offices that worked in constant contact with the Madison Avenue advertising agencies, the well-known Mad Men. Governments, civil and religious organizations began to use marketing strategies adapting to their needs. The idea of “selling at any cost” is spread by “satisfaction first.” 1980 The 80s are the fashion years . Marketing gurus appear with theories with scientific content, but taking marketing to the masses. With that, it became a concern for companies of all sizes and in all their departments. In the midst of this boom, the great authors of market science were forgotten, such as Al Ries who made the first definition of brand positioning and Jay Conrad Levinson, the first to talk about guerrilla marketing.
1960 In 1967, Philip Kotler launched the first edition of “Marketing Phone Number List Management,” preceded by the “father” of marketing, Theodore Levitt, with the article “Myopia in Marketing.” From there, scientific articles, research and relevant data began to be published and disseminated, strategies were studied more seriously and the market began to use these techniques more and more. Kotler gave the definition used until today of marketing where it is “…it is a social process where people acquire something they want, through negotiation of products and services . 1970 Marketing became mandatory for companies.
Large brands had internal offices that worked in constant contact with the Madison Avenue advertising agencies, the well-known Mad Men. Governments, civil and religious organizations began to use marketing strategies adapting to their needs. The idea of “selling at any cost” is spread by “satisfaction first.” 1980 The 80s are the fashion years . Marketing gurus appear with theories with scientific content, but taking marketing to the masses. With that, it became a concern for companies of all sizes and in all their departments. In the midst of this boom, the great authors of market science were forgotten, such as Al Ries who made the first definition of brand positioning and Jay Conrad Levinson, the first to talk about guerrilla marketing.