Post by sinthiya007 on Nov 9, 2024 5:56:24 GMT -5
Promotion today is quite difficult without mailings. They help businesses attract and retain the client's attention, as well as lead them to purchase. What types of mailings there are and how to choose the right format for your goals, we have already told you before. In the new material, we tell you how to correctly analyze the main metrics for mailings in order to close business tasks faster and more successfully.
The effectiveness of mailings plays a key role in the implementation of a successful marketing strategy. Thanks to the high-quality analysis of the downloaded metrics, you on page seo service can better understand your audience, their preferences, improve the format and content of letters for subsequent sales increase.
Without detailed study and understanding of how mailings work, a business loses money. For example, a marketer sees that the open rate of letters is low and mistakenly assumes that the problem is in boring content. However, working with analytics would help to draw the right conclusions and pay attention to working with the database, since in fact, letters are sent to the wrong audience. Statistics will help to understand at what stage of the funnel potential clients get stuck or why they do not get into it at all.
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Key metrics
Numbers are a great tool for managing processes. But quantitative indicators alone do not tell the whole story, so it is important to relate them to the length of the deal cycle and the goals of the marketing strategy.
If the cycle is short, then the conversion of the mailing into a sale should be very high, since the decision to buy is made quickly. In a long cycle, the mailing acts more like a touch within a long warm-up, so its goal is not a quick sale, but a demonstration of expertise and an increase in interest in the product. You can also observe how the average duration of the transaction changes depending on changes in the mailing and thus look for ways to influence it.
Once you have defined the goals and format of work with the client, you can begin to analyze the metrics. First, let's figure out what parameters you need to pay attention to.
Delivery Rate (DR) - Deliverability
Reflects the number of letters delivered to users, indicates the quality of the base. An indicator below 90% signals serious problems.
Open Rate (OR) - Openability
The percentage of people who read the message. Also an important parameter of the quality of the existing base. It can be used to understand how interesting the mailing is to users.
The value of the parameter depends on the channel used, for example, for mailings a good indicator is around 27%, for messenger marketing via WhatsApp – 98%.
Click-through Rate (CTR)
This metric will show how much the audience likes the letter and whether users click on the specified link. If the CTR value is low, then you need to review the content or even the advertising campaign.
The effectiveness of mailings plays a key role in the implementation of a successful marketing strategy. Thanks to the high-quality analysis of the downloaded metrics, you on page seo service can better understand your audience, their preferences, improve the format and content of letters for subsequent sales increase.
Without detailed study and understanding of how mailings work, a business loses money. For example, a marketer sees that the open rate of letters is low and mistakenly assumes that the problem is in boring content. However, working with analytics would help to draw the right conclusions and pay attention to working with the database, since in fact, letters are sent to the wrong audience. Statistics will help to understand at what stage of the funnel potential clients get stuck or why they do not get into it at all.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Key metrics
Numbers are a great tool for managing processes. But quantitative indicators alone do not tell the whole story, so it is important to relate them to the length of the deal cycle and the goals of the marketing strategy.
If the cycle is short, then the conversion of the mailing into a sale should be very high, since the decision to buy is made quickly. In a long cycle, the mailing acts more like a touch within a long warm-up, so its goal is not a quick sale, but a demonstration of expertise and an increase in interest in the product. You can also observe how the average duration of the transaction changes depending on changes in the mailing and thus look for ways to influence it.
Once you have defined the goals and format of work with the client, you can begin to analyze the metrics. First, let's figure out what parameters you need to pay attention to.
Delivery Rate (DR) - Deliverability
Reflects the number of letters delivered to users, indicates the quality of the base. An indicator below 90% signals serious problems.
Open Rate (OR) - Openability
The percentage of people who read the message. Also an important parameter of the quality of the existing base. It can be used to understand how interesting the mailing is to users.
The value of the parameter depends on the channel used, for example, for mailings a good indicator is around 27%, for messenger marketing via WhatsApp – 98%.
Click-through Rate (CTR)
This metric will show how much the audience likes the letter and whether users click on the specified link. If the CTR value is low, then you need to review the content or even the advertising campaign.