Post by bristi124 on Nov 4, 2024 22:27:55 GMT -5
Understanding what a lead is is one of the fundamental points for developing a successful digital marketing campaign, as they represent good business opportunities and the chance for a company to focus efforts and resources on their conversion.
In general, we can define a lead as a potential customer who has provided some contact information (email or cell phone number) to receive messages or learn more about a brand.
Right away, we can off page seo service see that this type of consumer is valuable for any business, as they are already at a more advanced stage in the sales funnel and require a more attentive look from the company.
Want data on the importance of leads in a digital strategy? 53% of professionals in the area believe that lead capture receives a share of at least 50% of the marketing budget , according to Bright Talk .
What’s more, of marketers believe that lead generation is the top goal in their marketing plan , according to Ruler Analytics .
Are you curious to learn more about leads in sales and marketing? Come with us and we’ll explain everything to you!
What is a lead in marketing?
First, let's start by explaining a small confusion that often exists in digital marketing between two terms: do you know what leads and prospects are and what the difference is between them?
The prospect refers to the consumer who is still at an early stage in the purchasing journey. The company does not have any contact information or more relevant data about him/her and, therefore, any possible interaction should take place through more discreet and superficial contact, so that he/she gets to know the brand little by little.
If this prospect likes the content and wants to know more about the brand, he or she will probably:
subscribe to a newsletter ;
fill out a form to download an ebook;
or simply contact us via email, Whatsapp or any other channel.
From that moment on, the person provides their data to the company and becomes a lead! This way, your marketing team will have a bridge to interact in a more assertive and personalized way with this potential buyer.
This lead management, in turn, is what will make this consumer continue down the sales funnel until finally closing a deal.
What are qualified leads?
Now that we understand what leads are in general, let's talk about qualified leads. These are consumers who, after receiving more attractive offers and interactions from the brand, are already very close to closing a deal.
This type of lead generally proactively seeks more information about a product or service sold by a company, such as its features, prices, payment terms, among other questions.
In general, we can define a lead as a potential customer who has provided some contact information (email or cell phone number) to receive messages or learn more about a brand.
Right away, we can off page seo service see that this type of consumer is valuable for any business, as they are already at a more advanced stage in the sales funnel and require a more attentive look from the company.
Want data on the importance of leads in a digital strategy? 53% of professionals in the area believe that lead capture receives a share of at least 50% of the marketing budget , according to Bright Talk .
What’s more, of marketers believe that lead generation is the top goal in their marketing plan , according to Ruler Analytics .
Are you curious to learn more about leads in sales and marketing? Come with us and we’ll explain everything to you!
What is a lead in marketing?
First, let's start by explaining a small confusion that often exists in digital marketing between two terms: do you know what leads and prospects are and what the difference is between them?
The prospect refers to the consumer who is still at an early stage in the purchasing journey. The company does not have any contact information or more relevant data about him/her and, therefore, any possible interaction should take place through more discreet and superficial contact, so that he/she gets to know the brand little by little.
If this prospect likes the content and wants to know more about the brand, he or she will probably:
subscribe to a newsletter ;
fill out a form to download an ebook;
or simply contact us via email, Whatsapp or any other channel.
From that moment on, the person provides their data to the company and becomes a lead! This way, your marketing team will have a bridge to interact in a more assertive and personalized way with this potential buyer.
This lead management, in turn, is what will make this consumer continue down the sales funnel until finally closing a deal.
What are qualified leads?
Now that we understand what leads are in general, let's talk about qualified leads. These are consumers who, after receiving more attractive offers and interactions from the brand, are already very close to closing a deal.
This type of lead generally proactively seeks more information about a product or service sold by a company, such as its features, prices, payment terms, among other questions.