Post by account_disabled on Feb 12, 2024 4:01:02 GMT -5
Need to be more explicit It is still the separation of people by the year in which they were born To begin we can focus on one of the generations We want to sell to millennials Perfect that s a good start But why What differentiates your millennials from those to whom other sectors want to sell What differentiates your millennials from those who are French It is necessary to deepen the analysis and look for your consumption habits That s where the attitudinal target comes in As we said before the young man and the marketing expert are fans of indie festivals If for example you sell eco friendly household products a young high school .
Student and a year old new father are likely concerned about their footprint on the environment Establishing that an entire generation has the same concerns is a fallacy It s a good place to start of the buyer persona A buyer persona is a complete profile of a buyer who fits within the target audience They have a name family Cambodia Telemarketing Data hobbies money and social class but they are not real Companies create them to be able to put a face to the type of person they want to sell regardless of their sociodemographic classification As an example we have made a basic file for the two people who are fond of festivals that we have talked about in this article the woman responsible for marketing Carla and the .
Young university student Pau Example buyer persona to know how to define the attitudinal target Example buyer persona to know how to define the attitudinal target Although they are very different people who belong to different generations the creation of the buyer persona allows us to identify them and look for the traits that will make them belong to our target audience We recommend creating several buyer personas so as not to leave any options out Then it will be time to choose one and create a strategy for it Definitely There are classifications that we cannot ignore such as purchasing power or place of residence since they are .